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India's rural growth engine : the need to address rural diversity
Mookerjee, Amit
- In:
Journal of Indian business research
5
(
2013
)
3
,
pp. 171-176
Persistent link: https://www.econbiz.de/10010364810
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Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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Determinants of brand trust in high inherent risk products : the moderating role of education and working status
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 394-420
Persistent link: https://www.econbiz.de/10011571134
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Impact of personality factors on purchase and adoption of consumer durables with advanced technology
Bhat, Ullal Manohar
;
Bapat, Dhananjay
;
Mookerjee, Amit
- In:
Journal of Indian business research
14
(
2022
)
3
,
pp. 251-277
Persistent link: https://www.econbiz.de/10013288109
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