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ECONIS (ZBW)
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13
USB Cologne (EcoSocSci)
1
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Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
Saved in:
2
Pricing strategies and tactics
Krishnamurthi, Lakshman
- In:
Kellogg on marketing
,
(pp. 270-301)
.
2001
Persistent link: https://www.econbiz.de/10001612989
Saved in:
3
Pricing for profit
Krishnamurthi, Lakshman
- In:
Kellogg on marketing
,
(pp. 182-208)
.
2010
Persistent link: https://www.econbiz.de/10008664281
Saved in:
4
Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.
;
Raj, S. P.
-
1995
Persistent link: https://www.econbiz.de/10000917642
Saved in:
5
A model for studying R&D-marketing interface in the product innovation process
Gupta, Ashok K.
;
Raj, S. P.
;
Wilemon, David L.
- In:
Journal of marketing
50
(
1986
)
2
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001012003
Saved in:
6
Pricing of experience products under consumer heterogeneity
Adhikari, Atanu
;
Basu, Amiya
;
Raj, S. P.
- In:
International journal of hospitality management
33
(
2013
),
pp. 6-18
Persistent link: https://www.econbiz.de/10009746531
Saved in:
7
The R&D outsourcing decision : environmental factors and strategic considerations
Pattit, Jason M.
;
Raj, S. P.
;
Wilemon, David L.
- In:
International journal of innovation and technology …
11
(
2014
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010349988
Saved in:
8
Bidding strategies and consumer savings in NYOP auctions
Joo, Mingyu
;
Mazumdar, Tridib
;
Raj, S. P.
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 180-188
Persistent link: https://www.econbiz.de/10009513131
Saved in:
9
An institutional theory investigation of US technology development trends since the mid-19th century
Pattit, Jason M.
;
Raj, S. P.
;
Wilemon, David L.
- In:
Research policy : policy, management and economic …
41
(
2012
)
2
,
pp. 306-318
Persistent link: https://www.econbiz.de/10009544852
Saved in:
10
Market orientation when customers seem content with the status quo : observations from Indian agri-business and a case study
Raj, S. P.
;
Adhikari, Atanu
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 208-228)
.
2010
Persistent link: https://www.econbiz.de/10010474608
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