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Parsons, Leonard J.
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7
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ECONIS (ZBW)
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Using stochastic frontier analysis for performance measurement and benchmarking
Parsons, Leonard J.
- In:
Econometric models in marketing
,
(pp. 317-350)
.
2002
Persistent link: https://www.econbiz.de/10001657538
Saved in:
2
An econometric analysis of advertising, retail availability, and sales of a new brand
Parsons, Leonard J.
- In:
Management science : journal of the Institute for …
20
(
1976
)
6
,
pp. 938-947
Persistent link: https://www.econbiz.de/10002609805
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3
The impact of advertising on the aggregate consumption function
Parsons, Leonard J.
-
1974
Persistent link: https://www.econbiz.de/10002610811
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4
An econometric analysis of advertising, retail availibility, and sales of new brand
Parsons, Leonard J.
- In:
Management science : journal of the Institute of …
20
(
1974
)
6
,
pp. 938-947
Persistent link: https://www.econbiz.de/10003648405
Saved in:
5
Marketing management : text and cases
Dalrymple, Douglas J.
;
Parsons, Leonard J.
-
2000
-
7. ed
Persistent link: https://www.econbiz.de/10001430351
Saved in:
6
Cases in marketing management
Dalrymple, Douglas J.
;
Parsons, Leonard J.
;
Jeannet, …
-
1992
Persistent link: https://www.econbiz.de/10000842498
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7
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
1989
Persistent link: https://www.econbiz.de/10000783751
Saved in:
8
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
2002
-
2. ed., 2. print
Persistent link: https://www.econbiz.de/10001629142
Saved in:
9
Forecasting market response
Parsons, Leonard J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 181-189
Persistent link: https://www.econbiz.de/10001172410
Saved in:
10
Marketing management : text and cases
Dalrymple, Douglas J.
;
Parsons, Leonard J.
-
1995
-
6. ed
Persistent link: https://www.econbiz.de/10000150865
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