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Gray power : next challenge to...
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ECONIS (ZBW)
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Exploring the gray market segment
Gelb, Betsy D.
- In:
MSU business topics
26
(
1978
)
2
,
pp. 41-46
Persistent link: https://www.econbiz.de/10002401458
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2
Pay more get more? : what buyers say
Gelb, Betsy D.
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 59-64
Persistent link: https://www.econbiz.de/10008701538
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3
Discovery the 65t consumer
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
3
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
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4
"No-name" products: a step towards "no-name" retailing? are generic products mere promotional devices, glorified "house brands" or true commodities? Management's and consumer's response to that question will determine the future of unbrands
Gelb, Betsy D.
- In:
Business horizons
23
(
1980
)
3
,
pp. 9-13
Persistent link: https://www.econbiz.de/10003563879
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5
Strategic planning for the under-dor
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
6
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
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6
When and how to use outplacement
Gelb, Betsy D.
- In:
Business horizons
29
(
1986
)
5
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
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7
Reducing reluctance to transfer
Gelb, Betsy D.
- In:
Business horizons
30
(
1987
)
2
,
pp. 39-43
Persistent link: https://www.econbiz.de/10001029099
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8
Hazardous exports : an update and a framework for policy
Albers, Nancy D.
- In:
Journal of public policy & marketing : JPP & M ; an …
10
(
1991
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10001161641
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9
Marketing expansion in a shrinking world
Gelb, Betsy D.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000579909
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10
The challenge to marketing dominance : will social responsibility be recognized?
Brien, Richard H.
;
Gelb, Betsy D.
;
Trammell, William D.
- In:
Business horizons
15
(
1972
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10001953743
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