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Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.; Dean, Tereza; Hoppner, Jessica J. - In: Journal of international marketing 29 (2021) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
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The practice of innovating research methods
Lê, Jane Kirsten; Schmid, Torsten - In: Organizational research methods : ORM 25 (2022) 2, pp. 308-336
Persistent link: https://www.econbiz.de/10013175719
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Technologien für innovative Unternehmensgründungen : Bewertung aus betriebswirtschaftlicher Sicht
Brandkamp, Michael - 2000
Persistent link: https://www.econbiz.de/10001446446
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Innovation market research for breakthrough product design : March 4 - 5, 1999 Four Seasons Hotel, Seattle, Washington
Aiken, Kirk Damon - 1999
Persistent link: https://www.econbiz.de/10001455953
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Successful market innovation
Johne, Frederick Axel - In: Innovationsmanagement, (pp. 163-170). 1999
Persistent link: https://www.econbiz.de/10001395627
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke (ed.) - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
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Die Auswirkungen des Neuheitsgrades auf die Qualitätsbeurteilung
Baier, Gundolf - In: Operations research proceedings 1999 : selected papers …, (pp. 497-502). 2000
Persistent link: https://www.econbiz.de/10001481405
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Concept testing : how to test new product ideas before you go to market
Schwartz, David - 1987
Persistent link: https://www.econbiz.de/10000735059
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A study of R&D marketing interface and innovation success in high technology firms
Gupta, Ashok Kumar - 1984
Persistent link: https://www.econbiz.de/10000692383