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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
International journal of consumer studies
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Marketing-Soziologie : soziale Interaktionen als Determinanten des Marktverhaltens
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Mathematical models in marketing
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Proceedings of the Winter Conference of the American Marketing Association
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ECONIS (ZBW)
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28
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3
EconStor
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1
Fashion adoption : a rebuttal to the "trickle down" theory
King, Charles W.
- In:
Dimensions of consumer behavior
,
(pp. 114-127)
.
1965
Persistent link: https://www.econbiz.de/10002208542
Saved in:
2
The innovator in the fashion adoptation process
King, Charles W.
- In:
Proceedings of the Winter Conference of the American …
(
1964
),
pp. 324-339
Persistent link: https://www.econbiz.de/10003601525
Saved in:
3
Mode und Gesellschaftsstruktur
King, Charles W.
- In:
Marketing-Soziologie : soziale Interaktionen als …
,
(pp. 375-392)
.
1976
Persistent link: https://www.econbiz.de/10003601528
Saved in:
4
Applications of the sciences in marketing management
Bass, Frank M.
(
contributor
);
King, Charles W.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000050369
Saved in:
5
First-purchase timing
Bass, Frank M.
;
King, Charles W.
- In:
Mathematical models in marketing
,
(pp. 130-141)
.
1971
Persistent link: https://www.econbiz.de/10001879328
Saved in:
6
A large-scale systems view of consumer-behavior research
Burger, Philip C.
;
King, Charles W.
;
Pessemier, Edgar A.
- In:
Explorations in consumer behavior : a symposium held at …
,
(pp. 229-252)
.
1968
Persistent link: https://www.econbiz.de/10001966228
Saved in:
7
Attitudes and media exposure
King, Charles W.
;
Summers, John O.
- In:
Journal of advertising research
11
(
1971
)
1
,
pp. 26-32
Persistent link: https://www.econbiz.de/10002208488
Saved in:
8
Diffusion research in marketing
King, Charles W.
- In:
Public policy and marketing thought : proceedings from …
,
(pp. 65-75)
.
1976
Persistent link: https://www.econbiz.de/10002208517
Saved in:
9
Dynamics of interpersonal communication : the interaction dyad
King, Charles W.
;
Summers, John O.
- In:
Risk taking and information handling in consumer behavior
,
(pp. 240-264)
.
1967
Persistent link: https://www.econbiz.de/10002208524
Saved in:
10
Overlap of opinion leadership across consumer product categories
King, Charles W.
;
Summers, John O.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10002208559
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