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Markenführung im Zeitalter von...
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Markenführung
18,982
Brand management
18,945
Consumer behaviour
9,635
Konsumentenverhalten
9,635
Markenartikel
8,048
Brand
8,039
Markenimage
7,718
Brand image
7,620
Preiswettbewerb
4,522
Price competition
4,487
Theorie
3,275
Theory
3,275
Beziehungsmarketing
3,149
Relationship marketing
3,147
Social Web
2,135
Social web
2,135
Marketingmanagement
1,965
Marketing management
1,948
Online-Marketing
1,706
Internet marketing
1,681
Markenpolitik
1,570
Werbewirkung
1,378
Advertising effects
1,370
Deutschland
1,293
Germany
1,255
Preismanagement
1,237
Pricing strategy
1,237
Corporate reputation
1,082
Firmenimage
1,082
Markentreue
1,068
Brand loyalty
1,059
Marketing
1,027
Duopol
952
Duopoly
952
Einzelhandel
942
Luxury goods
934
Luxusgüter
934
Retail trade
932
Werbung
892
Advertising
856
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Undetermined
9,033
Free
4,434
CC license
371
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Article
16,351
Book / Working Paper
7,525
Journal
36
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Article in journal
13,450
Aufsatz in Zeitschrift
13,450
Aufsatz im Buch
2,652
Book section
2,652
Graue Literatur
1,657
Non-commercial literature
1,657
Arbeitspapier
1,400
Working Paper
1,400
Hochschulschrift
877
Thesis
609
Case study
465
Fallstudie
465
Collection of articles of several authors
436
Sammelwerk
436
Aufsatzsammlung
359
Conference paper
156
Konferenzbeitrag
156
Reprint
111
Konferenzschrift
107
Ratgeber
100
Guidebook
94
Lehrbuch
92
Textbook
77
Conference proceedings
57
Bibliografie enthalten
55
Bibliography included
55
Collection of articles written by one author
50
Sammlung
50
Handbook
39
Handbuch
39
Interview
29
Amtsdruckschrift
18
Government document
18
Fallstudiensammlung
17
Systematic review
14
Übersichtsarbeit
14
Bibliografie
11
Festschrift
11
Glossar enthalten
11
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English
20,618
German
3,206
French
51
Italian
19
Polish
16
Russian
16
Spanish
10
Swedish
6
Dutch
4
Slovenian
4
Serbian
3
Valencian
1
Czech
1
Kazakh
1
Norwegian
1
Slovak
1
Chinese
1
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Author
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Burmann, Christoph
125
Esch, Franz-Rudolf
116
Baumgarth, Carsten
87
Melewar, T. C.
85
Keller, Kevin Lane
60
Huber, Frank
49
Meffert, Heribert
48
Balmer, John M. T.
45
De Chernatony, Leslie
45
Bruhn, Manfred
44
Ahlert, Dieter
43
Foroudi, Pantea
43
Loureiro, Sandra Maria Correia
43
Bang, Nguyen
40
Phau, Ian
40
Wiedmann, Klaus-Peter
37
Merrilees, Bill
35
Guzman, Francisco
34
Ko, Eunju
33
Schmidt, Holger J.
33
Tomczak, Torsten
33
Bauer, Hans H.
32
Brekke, Kurt R.
32
Gupta, Suraksha
32
Uggla, Henrik
32
Veloutsou, Cleopatra
32
Ind, Nicholas
31
Romaniuk, Jenni
31
Christodoulides, George
30
Fournier, Susan
30
Sattler, Henrik
30
MacInnis, Deborah J.
29
Straume, Odd Rune
29
Diamantopoulos, Adamantios
28
Han, Heesup
27
Iglesias, Oriol
27
Kernstock, Joachim
27
Schroeder, Jonathan E.
27
Errichiello, Oliver Carlo
26
Japutra, Arnold
26
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Institution
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Springer Fachmedien Wiesbaden
115
National Bureau of Economic Research
52
Gesellschaft zur Erforschung des Markenwesens
23
Verlag Dr. Kovač
17
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
13
European Commission / Joint Research Centre
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Books on Demand GmbH <Norderstedt>
6
NetLibrary, Inc
6
Campus Verlag
5
Edward Elgar Publishing
5
European Commission / Directorate-General for Education, Youth, Sport and Culture
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
OECD
5
Verlag Franz Vahlen
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
European Central Bank
4
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
4
Redline Verlag
4
Europäische Kommission / Gemeinsame Forschungsstelle
3
Executive Agency for Small and Medium-sized Enterprises
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Nomos Verlagsgesellschaft
3
Oxford Economics Ltd.
3
Pearson Studium
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer-Verlag GmbH
3
Trendbüro <Hamburg>
3
UVK Verlagsgesellschaft mbH
3
University of Warwick / Department of Economics
3
kassel university press
3
Österreichische Werbewissenschaftliche Gesellschaft
3
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Published in...
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Journal of business research : JBR
668
The journal of brand management : an international journal
591
The journal of product & brand management
430
Journal of retailing and consumer services
326
SpringerLink / Bücher
322
Asia Pacific journal of marketing and logistics
129
European journal of marketing : EJM
125
Psychology & marketing
125
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of marketing communications
120
Marketing intelligence & planning
120
International journal of hospitality management
116
Journal of strategic marketing
114
Journal of marketing management : MM
110
The IUP journal of brand management : IJBRM
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
International journal of industrial organization
95
Springer eBook Collection
92
Journal of marketing
87
Journal of the Academy of Marketing Science
87
Marketing letters : a journal of research in marketing
80
Marketing science
80
Journal of promotion management : innovations in planning and applied research
79
Innovatives Markenmanagement
77
Journal of fashion marketing and management
75
International journal of advertising : the review of marketing communications
74
Management science : journal of the Institute for Operations Research and the Management Sciences
74
Qualitative market research : an international journal
74
Tourism management : research, policies, practice
74
Journal of marketing management : JMM ; journal of the Academy of Marketing
73
Journal of marketing research : JMR
70
International journal of internet marketing and advertising : IJIMA
69
Research
69
International marketing review
67
Journal of international consumer marketing
66
European journal of marketing
65
Journal of retailing
65
Cogent business & management
64
Journal of advertising research
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
690
Other ZBW resources
461
RePEc
431
EconStor
206
BASE
28
USB Cologne (business full texts)
12
ArchiDok
1
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1
Advance selling, competition and brand substitutability
Loginova, Oksana
-
2018
Persistent link: https://www.econbiz.de/10012001180
Saved in:
2
Advance selling, competition, and brand substitutability
Loginova, Oksana
-
2016
Persistent link: https://www.econbiz.de/10011759332
Saved in:
3
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
-
2022
Persistent link: https://www.econbiz.de/10013393494
Saved in:
4
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
5
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
6
National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Guo, Xiaowei
;
Zha, Yong
;
Chen, Huaping
;
Liang, Liang
- In:
Transportation research / E : an international journal
175
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014381987
Saved in:
7
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Saved in:
8
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
Saved in:
9
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
10
Auswege aus der Preisfalle
Diller, Hermann
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 153-180)
.
2006
Persistent link: https://www.econbiz.de/10003367066
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