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Brand management
22
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16
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Fetscherin, Marc
56
Alon, Ilan
9
Lattemann, Christoph
5
Li, Shaomin
3
Sardy, Marc
3
Toncar, Mark
3
Veloutsou, Cleopatra
3
Gonçalves Filho, Cid
2
Heinrich, Daniel
2
Johnson, James P.
2
Pillania, Rajesh K.
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Schmid, Matthias
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Schneider, Anna-Maria
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Zarantonello, Lia
2
Abbott, Rachael
1
Andreini, Daniela
1
Baumeister, Roy F.
1
Beuttenmuller, Paul
1
Biscaia, Rui
1
Blandina, Alexander
1
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1
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1
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Buhse, Willms
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Chan, Allan K.
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Chang, Julian
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Dato-on, Mary Conway
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Delzen, Marianne van
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Diamantopoulos, Adamantios
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Duarte, Isabel C.
1
Fournier, Susan
1
Grappi, Silvia
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Universität Bern / Institut für Wirtschaftsinformatik
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The journal of product & brand management
6
Arbeitsbericht / Institut für Wirtschaftsinformatik der Universität Bern
4
The journal of brand management : an international journal
4
European journal of marketing : EJM
2
International journal of Chinese culture and management : IJCCM
2
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2
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1
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1
Corporate governance : an international review
1
European journal of international management : EJIM
1
European journal of marketing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Globalization of Chinese enterprises
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of contemporary marketing in China : theories and practices
1
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
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Journal of international consumer marketing
1
Journal of management history : JMH
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Management international review : mir ; journal of international business
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The journal of consumer marketing
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Thunderbird international business review
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ECONIS (ZBW)
Other ZBW resources
21
OLC EcoSci
19
RePEc
2
BASE
1
USB Cologne (EcoSocSci)
1
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1
The internationalisation of China's geely automobile : the role and importance of international investments and competitiveness
Fetscherin, Marc
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 307-325)
.
2011
Persistent link: https://www.econbiz.de/10009304630
Saved in:
2
The determinants and measurement of a country brand : the country brand strength index
Fetscherin, Marc
- In:
International marketing review
27
(
2010
)
4
,
pp. 466-479
Persistent link: https://www.econbiz.de/10008696329
Saved in:
3
The main determinants of Bollywood movie box office sales
Fetscherin, Marc
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 461-476
Persistent link: https://www.econbiz.de/10008822589
Saved in:
4
Export competitiveness patterns in Indian industries
Fetscherin, Marc
;
Pillania, Rajesh K.
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 188-206
Persistent link: https://www.econbiz.de/10009570850
Saved in:
5
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
6
Importance of cultural and risk aspects in music piracy : a cross-national comparison among university students
Fetscherin, Marc
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003886454
Saved in:
7
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
8
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
9
Guest editorial: 30 years of brand relationship research
Fetscherin, Marc
;
Veloutsou, Cleopatra
- In:
The journal of product & brand management
33
(
2024
)
4
,
pp. 413-418
Persistent link: https://www.econbiz.de/10015165132
Saved in:
10
Special issue: 30 Years of brand relationship research
Fetscherin, Marc
(
ed.
);
Veloutsou, Cleopatra
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10015165148
Saved in:
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