Internationalisation for SMEs requires a cross-border communication strategy. This paper analyses the elements necessary for successful international communication management, namely: leadership, openness, concentration, immediacy and social media (forming, in German, the acronym "F.O.K.U.S.")....

The rapid pace of change in the world demands that companies and organisations realign themselves to market conditions at an ever increasing pace. In these transformation processes, internal communication plays a crucial role. This paper analyses the classical forms of internal communication,...

The significance of international corporate communications (ICC) is growing, and the complexity associated with it is increasing. PR professionals are more and more engaged with international multicultural comparisons and models. Nevertheless, systematic understanding of international corporate...

This paper offers a systematic analysis of the journalism in Europe and examines whether such journalism can be conceptualized as European. While European economic and political integration has considerably advanced since the 1990's, in communication terms Europe still remains a great challenge....

In a business world where international communication is becoming increasingly important for both large and medium-sized companies, it is important for businesspeople and communication professionals to know some of the pitfalls that could befall them and tips to avoid such problems. This paper...

Whilst the importance of communication in successful corporate management, especially change processes, is constantly growing, the relationship between general managers and PR professionals remains largely unexplored. This article presents selected findings from an empirical study into the...