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Strategic planning and perform...
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Greenley, Gordon E.
20
Rudd, John M.
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Lee, Nick
8
Lings, Ian N.
8
Marshall, Greg W.
5
Beatson, Amanda T.
4
Hooley, Graham J.
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Riedel, Aimee S.
3
Combe, Ian A.
2
Fazal-e-Hasan, Syed Muhammad
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Jaakkola, Matti
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López Sánchez, José Ángel
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Matcham, Alan S.
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Neale, Larry
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1
The development and validation of a measure of internal market orientation
Lings, Ian N.
;
Greenley, Gordon E.
-
2001
Persistent link: https://www.econbiz.de/10001637594
Saved in:
2
The impact of internal and external market orientations on firm performances
Lings, Ian N.
;
Greenley, Gordon E.
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10003827269
Saved in:
3
Internal market orientation and market-oriented behaviours
Lings, Ian N.
;
Greenley, Gordon E.
- In:
Journal of service management
21
(
2010
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10003993792
Saved in:
4
Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.
;
Rudd, John M.
;
Leeflang, Peter
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
Saved in:
5
Brand signalling : an antecedent of employee brand understanding
Karanges, Emma
;
Johnston, Kim A.
;
Lings, Ian
;
Beatson, …
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10011884938
Saved in:
6
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
7
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
8
Inclusivity and diversity : a systematic review of strategies employed in the higher education marketing discipline
Riedel, Aimee S.
;
Beatson, Amanda T.
;
Gottlieb, Udo
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10014326032
Saved in:
9
The strategic and operational planning of marketing
Greenley, Gordon E.
-
1986
Persistent link: https://www.econbiz.de/10000689299
Saved in:
10
An application of a diagnostic framework for strategy
Greenley, Gordon E.
- In:
Journal of management studies : JMS
24
(
1987
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10001071614
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