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On pluralistic scholarship : a comment on the research of P. Rajan Varadarjan

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Strategic ERP Extension and Use

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Strategic ERP Extension and Use provides practitioners and researchers with a window into the cutting edge strategic extension and the use of modern ERP systems, focusing on current use of ERP system implementation as well as outlooks for future developments for operations and strategic...

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A meta-analysis of the determinants of organic sales growth

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Social capital of young technology firms and their IPO values : the complementary role of relevant absorptive capacity

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Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great

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Marketing theory and applications ; 2012=Vol. 23

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Prerelease buzz evolution patterns and new product performance

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Walking a tightrope : the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance

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Competing on social purpose : brands that win by tying mission to growth

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