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Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter-Relationships in Bioscience Firms

Morgan, Robert E.; Berthon, Pierre R. - 2014

We propose conceptual arguments to establish relationships between market orientation and generative learning and their respective impact on exploitative innovation strategy and explorative innovation strategy. We then consider the ambidextrous association between both forms of innovation...

Persistent link: https://www.econbiz.de/10014047041

Innovation in banking : new structures and systems

Morgan, Robert E.; Cronin, Eileen; Severn, Mark - In: Developing strategies for competitive advantage, (pp. 23-37). 1999

Persistent link: https://www.econbiz.de/10001648537

Foreign direct investment in transition economies : the case of Coca-Cola in Russia

Morgan, Robert E.; Thorpe, Eleri R. - In: Journal of euromarketing 10 (2001) 1, pp. 27-48

Persistent link: https://www.econbiz.de/10001609402

Foreign direct investment in transition economies: the case of Coca-Cola in Russia

Morgan, Robert E.; Thorpe, Eleri R. - In: Foreign direct investment and strategic alliances in Europe, (pp. 27-48). 2001

Persistent link: https://www.econbiz.de/10001937229

Managing business transformation to deliver strategic agility

Morgan, Robert E.; Page, Kelly - In: Strategic change : SC ; briefings in entrepreneurial finance 17 (2008) 5/6, pp. 155-168

Persistent link: https://www.econbiz.de/10003775670

Theories of international trade, foreign direct investment and firm internationalization : a critique

Morgan, Robert E.; Katsikeas, Constantine S. - 2007

Persistent link: https://www.econbiz.de/10003583410

Real options and real strategies

Zarkos, Stefanos; Morgan, Robert E.; Kouropalatis, Yiannis - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 7, pp. 315-325

Persistent link: https://www.econbiz.de/10003607744

A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers

Thorpe, Eleri R.; Morgan, Robert E. - In: Journal of strategic marketing 15 (2007) 2/3, pp. 223-236

Persistent link: https://www.econbiz.de/10003494025

Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth

Hughes, Matthew; Morgan, Robert E. - In: Industrial marketing management : the international … 36 (2007) 5, pp. 651-661

Persistent link: https://www.econbiz.de/10003483605

A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms

Hughes, Paul; Morgan, Robert E. - In: Industrial marketing management : the international … 36 (2007) 4, pp. 503-517

Persistent link: https://www.econbiz.de/10003469170