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Special issue: Implicit measures of consumer response
Nevid, Jeffrey S. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008902076
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Introduction to the special issue : implicit measures of consumer response ; the search for the holy grail of marketing research
Nevid, Jeffrey S. - In: Psychology & marketing 27 (2010) 10, pp. 913-920
Persistent link: https://www.econbiz.de/10008902086
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"I'm a Mac" versus "I'm a PC" : personality differences between Mac and PC users in a college sample
Nevid, Jeffrey S.; Pastva, Amy - In: Psychology & marketing 31 (2014) 1, pp. 31-37
Persistent link: https://www.econbiz.de/10010251727
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Measurement of implicit and explicit attitudes toward Barack Obama
Nevid, Jeffrey S.; McClelland, Nate - In: Psychology & marketing 27 (2010) 10, pp. 989-1000
Persistent link: https://www.econbiz.de/10008902079