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Benmoyal-Bouzaglo, Sarah; Moschis, George P. - In: Journal of marketing theory and practice 18 (2010) 1, pp. 53-69

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Benmoyal-Bouzaglo, Sarah; Moschis, George P.; Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 440-456

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Moschis, George P. - 1978

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Moschis, George P. - In: Journal of retailing 52 (1976) 2, pp. 61-70,93

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Moschis, George P. - In: Journal of marketing research : JMR 13 (1976) 3, pp. 237-244

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Moschis, George P. - In: Review of marketing : 1981, (pp. 43-56). 1981

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Moschis, George P. - 1996

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Moschis, George P. - In: Psychology & marketing 29 (2012) 2, pp. 57-75

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Moschis, George P. - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 430-444

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