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How should foreign retailers deal with Chinese consumers? : a cross-national comparison of the formation of customer satisfaction
Abulaiti, Gulimire; Frank, Björn; Enkawa, Takao; … - In: Journal of marketing channels : ... distribution … 18 (2011) 4, pp. 353-373
Persistent link: https://www.econbiz.de/10009404726
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How do Asia's two most important consumer markets differ? : Japanese–Chinese differences in customer satisfaction and its formation
Frank, Björn; Abulaiti, Gulimire; Torrico, Boris Herbas; … - In: Journal of business research : JBR 66 (2013) 12, pp. 2397-2405
Persistent link: https://www.econbiz.de/10010209687
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How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J. - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
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What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan
Frank, Björn; Abulaiti, Gulimire; Enkawa, Takao - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 683-700
Persistent link: https://www.econbiz.de/10009579979
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Affect versus cognition in the chain from perceived quality to customer loyalty : the roles of product beliefs and experience
Frank, Björn; Torrico, Boris Herbas; Enkawa, Takao; … - In: Journal of retailing 90 (2014) 4, pp. 567-586
Persistent link: https://www.econbiz.de/10010473263
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Economic influences on perceived value, quality expectations and customer satisfaction
Frank, Björn; Enkawa, Takao - In: International journal of consumer studies 33 (2009) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10003809968
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Economic influences on customer satisfaction : an international comparison
Frank, Björn; Enkawa, Takao - In: International journal of business environment : IJBE 2 (2008/09) 3, pp. 336-355
Persistent link: https://www.econbiz.de/10003849635
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Antecedents and consequences of innate willingness to pay for innovations : understanding motivations and consumer preferences of prospective early adopters
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J.; … - In: Technological forecasting & social change : an … 99 (2015), pp. 252-266
Persistent link: https://www.econbiz.de/10011524547
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The role of individualism vs. collectivism in the formation of repurchase intent : a cross-industry comparison of the effects of cultural and personal values
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J. - In: Journal of economic psychology : research in economic … 51 (2015), pp. 261-278
Persistent link: https://www.econbiz.de/10011506906
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Regional differences in consumer preference structures within China
Frank, Björn; Abulaiti, Gulimire; Enkawa, Takao - In: Journal of retailing and consumer services 21 (2014) 2, pp. 203-210
Persistent link: https://www.econbiz.de/10010338525