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Beziehungsmarketing
27
Relationship marketing
27
Brand management
20
Markenführung
20
Customer integration
19
Kundenintegration
19
Brand
17
Brand image
17
Markenartikel
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Markenimage
17
Consumer behaviour
16
Konsumentenverhalten
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Marketing
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Marketingmanagement
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Theorie
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Service-dominant logic
7
Bibliometrics
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Bibliometrie
6
Customer value
6
Dienstleistungsmanagement
6
Kundenwert
6
Service management
6
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5
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5
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5
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English
109
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Brodie, Roderick J.
82
Glynn, Mark S.
22
Fehrer, Julia
13
Hollebeek, Linda D.
13
Brodie, Roderick
7
Di Benedetto, C. Anthony
7
Juric, Biljana
7
Lindgreen, Adam
7
Storbacka, Kaj
7
Ilić, Ana
5
Jurić, Biljana
5
Nenonen, Suvi
5
Peters, Linda D.
5
Woodside, Arch G.
5
Armstrong, J. Scott
4
Baker, Jonathan J.
4
Benson-Rea, Maureen
4
Breidbach, Christoph F.
4
Conduit, Jodie
4
Li, Loic Pengtao
4
Cretu, Anca E.
3
Bentham, Catherine
2
Bolton, Ruth N.
2
Borgh, Michel van der
2
Calder, Bobby J.
2
Coviello, Nicole E.
2
Doorn, Jenny van
2
Frethey-Bentham, Catherine
2
Hollebeek, Linda
2
Jaakkola, Elina
2
Libai, Barak
2
Löbler, Helge
2
Malthouse, Edward C.
2
Naudé, Peter
2
Pels, Jaqueline
2
Sajtos, Laszlo
2
Soutar, Geoffrey N.
2
Starr, Richard G., Jr.
2
Wang, Eva Qi
2
Anderson, Laurel
1
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Industrial marketing management : the international journal for industrial and high-tech firms
14
Marketing theory
10
Journal of business research : JBR
7
Journal of service research : JSR
7
Australasian marketing journal
6
Business-to-business brand management : theory, research and executive case study exercises
5
Advances in business marketing and purchasing
4
Journal of service theory and practice : JSTP
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Business-to-business marketing management : strategies, cases, and solutions
3
European journal of marketing : EJM
3
Journal of service management
3
International journal of forecasting
2
Journal of strategic marketing
2
The journal of services marketing
2
Business-to-business marketing management : strategies, cases and solutions
1
Customer engagement : contemporary issues and challenges
1
Evolving and emerging issues in marketing strategy
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of service research
1
Managing service quality : MSQ ; an international journal
1
Marketing theory : a student text
1
New Zealand economic papers
1
Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis
1
Small business and entrepreneurship ; Vol. 4
1
Smart technology applications in business environments
1
The Routledge companion to contemporary brand management
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
OLC EcoSci
37
Other ZBW resources
35
RePEc
19
USB Cologne (EcoSocSci)
3
BASE
2
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1
Brand equity and the value of marketing assets
Brodie, Roderick J.
;
Glynn, Mark S.
- In:
Marketing theory : a student text
,
(pp. 379-385)
.
2010
Persistent link: https://www.econbiz.de/10003950918
Saved in:
2
The benefits of manufacturer brands to retailers
Glynn, Mark S.
;
Brodie, Roderick J.
;
Motion, Judy
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10009661673
Saved in:
3
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
4
Advertising and interbrand competition : a New Zealand replication of a Western European study
Brodie, Roderick J.
- In:
New Zealand economic papers
19
(
1985
),
pp. 35-59
Persistent link: https://www.econbiz.de/10001009611
Saved in:
5
Academic interface with marketing practice : leading and following and not losing the way?
Brodie, Roderick J.
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 177-178
Persistent link: https://www.econbiz.de/10008653779
Saved in:
6
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
7
Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
Saved in:
8
No one measure fits al : towards a meaningful portfolio of research performance measures ; commentary on the Soutar, Wilkinson, & Young article
Brodie, Roderick J.
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 165-166
Persistent link: https://www.econbiz.de/10011338621
Saved in:
9
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
10
Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Brodie, Roderick J.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 20-23
Persistent link: https://www.econbiz.de/10011615627
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