Diabetes has become an important public health issue in the twenty-first century, and dialysis treatment has become a large burden on the National Health Insurance of Taiwan. Diabetic nephropathy(DN) is the leading factor that determines whether patients with diabetes will require dialysis....

Past research has focused mainly on discovering the relationship between brand image, brand attitude, and purchasing behavior. Such studies have found that consumers will rely on brand preference as the major purchasing reference when they have positive brand attitudes toward products. Because...