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Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B. - In: Journal of marketing 52 (1988) 3, pp. 84-94
Persistent link: https://www.econbiz.de/10001054849
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Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Stern, Barbara B. - In: The service industries journal 12 (1992) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10001122060
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Literary criticism and consumer research : overview and illustrative analysis
Stern, Barbara B. - In: Journal of consumer research : JCR ; an … 16 (1989) 3, pp. 322-334
Persistent link: https://www.econbiz.de/10001098566
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Representations of women's identities and goals : the past fifty years in film and television
Hirschman, Elizabeth Caldwell; Stern, Barbara B. - In: The why of consumption : contemporary perspectives on …, (pp. 164-176). 2005
Persistent link: https://www.econbiz.de/10003932979
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Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B.; Stafford, Marla Royne; Stafford, … - In: Psychology & marketing 25 (2008) 7, pp. 619-636
Persistent link: https://www.econbiz.de/10003748346
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The netvertising image : netvertising image communication model (NICM) and construct definition
Stern, Barbara B.; Zinkhan, George M.; Holbrook, Morris B. - In: Advertising, promotion, and new media, (pp. 30-50). 2015
Persistent link: https://www.econbiz.de/10011708638