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Multinationales Unternehmen
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Yaprak, Attila
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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31
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12
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2
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1
Formulating a multinational marketing strategy : a deductive, cross-national consumer behavior model
Yaprak, Attila
-
1978
Persistent link: https://www.econbiz.de/10003034022
Saved in:
2
Market entry barriers in China : a commentary essay
Yaprak, Attila
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1216-1218
Persistent link: https://www.econbiz.de/10009562046
Saved in:
3
Dynamic learning and strategic alliances : a commentary essay
Yaprak, Attila
- In:
Journal of business research : JBR
64
(
2011
)
10
,
pp. 1128-1130
Persistent link: https://www.econbiz.de/10009270569
Saved in:
4
A world-class academic career : S. Tamar Cavusgil as a scholar, teacher, and mentor in the international business and marketing disciplines
Yaprak, Attila
- In:
Michigan State University contributions to …
,
(pp. 229-235)
.
2009
Persistent link: https://www.econbiz.de/10003850091
Saved in:
5
Globalization, the multinational firm, and emerging economies
Yaprak, Attila
(
ed.
);
Tütek, Hülya
(
contributor
)
-
2001
-
1st ed.
Persistent link: https://www.econbiz.de/10001492214
Saved in:
6
A cross-national comparison of consumer research measures
Parameswaran, Ravi
- In:
Journal of international business studies : JIBS ; an …
18
(
1987
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10001027851
Saved in:
7
Political risk management in multinational firms : an integrative approach
Yaprak, Attila
- In:
Management decision : MD
22
(
1984
)
6
,
pp. 53-67
Persistent link: https://www.econbiz.de/10001097201
Saved in:
8
International acquisitions and the eclectic paradigm : exploring the state of the art
Yaprak, Attila
- In:
International trade : regional and global issues
,
(pp. 102-109)
.
1994
Persistent link: https://www.econbiz.de/10001285196
Saved in:
9
Marketing and economic development: implications for emerging economies
Cannon, Hugh M.
;
Yaprak, Attila
- In:
Globalization, the multinational firm, and emerging …
,
(pp. 89-110)
.
2001
Persistent link: https://www.econbiz.de/10001861959
Saved in:
10
Market-seeking motives and market-related promises and actions in foreign direct investment privatization in Central and Eastern Europe
Marinova, Svetla T.
;
Marinov, Marin A.
;
Yaprak, Attila
- In:
Journal of East-West business
10
(
2004
)
1
,
pp. 7-41
Persistent link: https://www.econbiz.de/10002089669
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