The digital world operates differently from the old world of print media. Notably, online advertising and purchasing are performed in a fast paced and interactive process. When purchasing online, the first screen a consumer sees is similar to the print advertisements of old. However, unlike...

Reducing energy demand and increasing energy efficiency are seen as major elements of the ongoing transformation of energy systems in multiple national and international programs like the EU 20-20-20 targets. Despite the predominately socio-economic nature of energy demand such interdisciplinary...