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Measuring consumer perceptions...
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Consumer behaviour
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Kamakura, Wagner A.
138
Wedel, Michel
35
Du, Rex Yuxing
14
Russell, Gary J.
13
Moon, Sangkil
8
Agrawal, Jagdish
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Russell, Gary
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2
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Journal of marketing research : JMR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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5
Marketing letters : a journal of research in marketing
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Data envelopment analysis : a handbook of empirical studies and applications
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Fundamentals of marketing research ; Vol. 5
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Journal of economic psychology : research in economic psychology and behavioral economics
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Marketing theory and applications
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Profit maximization through customer relationship marketing : measurement, prediction and implementation
1
Real estate economics : journal of the American Real Estate and Urban Economics Association
1
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
1
Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
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Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
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The handbook of marketing research : uses, misuses, and future advances
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The history of marketing science
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ECONIS (ZBW)
OLC EcoSci
36
RePEc
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USB Cologne (EcoSocSci)
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1
A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
Saved in:
2
A model of latent symmetry in cross price elasticities
Russell, Gary J.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10001122139
Saved in:
3
Brand choice models
Russell, Gary J.
- In:
The history of marketing science
,
(pp. 19-46)
.
2014
Persistent link: https://www.econbiz.de/10010415913
Saved in:
4
Identifying multiple preference segments from own- and cross-price elasticities
Russell, Gary J.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10001136696
Saved in:
5
Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
Saved in:
6
Implications of market structure for elasticity structure
Russell, Gary J.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 229-241
Persistent link: https://www.econbiz.de/10001054429
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7
A spatial-choice model for product recommendations ; Report No. 04-120
Moon, Sangkil
;
Russell, Gary J.
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 73-93
Persistent link: https://www.econbiz.de/10002707998
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8
An analysis of assortment choice in grocery retailing
Kwak, Kyuseop
;
Duvvuri, Sri Devi
;
Russell, Gary J.
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10010500771
Saved in:
9
Forecasting household response in database marketing : a latent trait approach
Rhee, Eddie
;
Russell, Gary J.
- In:
Advances in business and management forecasting
6
(
2009
),
pp. 109-131
Persistent link: https://www.econbiz.de/10003850316
Saved in:
10
Predicting product purchase from inferred customer similarity : an autologistic model approach
Moon, Sangkil
;
Russell, Gary J.
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10003709936
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