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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2002 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
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A diagnostic framework for measuring Web-site localization
Singh, Nitish; Toy, Daniel R.; Wright, Lauren K. - In: Thunderbird international business review 51 (2009) 3, pp. 281-295
Persistent link: https://www.econbiz.de/10003850873
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Theories of information encoding and storage : implications for consumer research
Olson, Jerry C. - 1977
Persistent link: https://www.econbiz.de/10000786538
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Price as an informational cue : effects on product evaluations
Olson, Jerry C. - In: Consumer and industrial buying behavior, (pp. 267-286). 1977
Persistent link: https://www.econbiz.de/10002586655
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Consumer behavior : marketing strategy perspectives
Peter, Jerome Paul - 1987
Persistent link: https://www.econbiz.de/10000735104
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Perspectives on psychophysiological assessment of psychological responses to advertising
Ray, William J.; Olson, Jerry C. - In: Advertising and consumer psychology, (pp. 253-269). 1983
Persistent link: https://www.econbiz.de/10002680535
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752
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Missing women? : the under-recording and under-reporting of women's work in Malaysia
Franck, Anja Karlsson; Olson, Jerry C. - In: International labour review 153 (2014) 2, pp. 209-221
Persistent link: https://www.econbiz.de/10010476468