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The early bird catches the news : nine things you should know about micro-blogging
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
54
(
2011
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10008904548
Saved in:
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If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
3
Social Media wird mobil : Grundlagen, Gebrauch und Gestaltung mobiler sozialer Medien
Kaplan, Andreas
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
4
,
pp. 16-20
Persistent link: https://www.econbiz.de/10009580728
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4
A school is "a building that has four walls ... with tomorrow inside" : toward the reinvention of the business school
Kaplan, Andreas
- In:
Business horizons
61
(
2018
)
4
,
pp. 599-608
Persistent link: https://www.econbiz.de/10011883628
Saved in:
5
Betriebswirtschaftliche Betrachtung öffentlich-rechtlicher TV-Online-Aktivitäten
Löbbecke, Claudia
;
Niedermeyer, Ulrich
;
Kaplan, Andreas
; …
-
2003
Persistent link: https://www.econbiz.de/10002161922
Saved in:
6
To be or not to be : will virtual worlds and the metaverse gain lasting traction?
Kaplan, Andreas
;
Haenlein, Michael
- In:
California management review
66
(
2024
)
4
,
pp. 5-22
Persistent link: https://www.econbiz.de/10015178141
Saved in:
7
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
8
Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas
;
Haenlein, Michael
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
Saved in:
9
Two hearts in three-quarter time : how to waltz the social media/viral marketing dance
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
54
(
2011
)
3
,
pp. 253-263
Persistent link: https://www.econbiz.de/10009126401
Saved in:
10
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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