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Customer relationship management

Peelen, Ed - 2005

Persistent link: https://www.econbiz.de/10002573023

Customer relationship management

Peelen, Ed; Beltman, Rob - 2013 - 2. ed.

Persistent link: https://www.econbiz.de/10010193946

Naar een netwerkbenadering v h innovatieproces : toepassing van nieuwe managementconcepten op het innovatieproces

Peelen, Ed; Commandeur, Harry R.; Menko, Rob D. - 1994

Persistent link: https://www.econbiz.de/10000889976

Internationales Marketing-Lexikon

Waarts, Eric; Koster, John; Lamperjee, Nicolas; Peelen, Ed - Deutscher Marketing-Verband - 1998

Persistent link: https://www.econbiz.de/10000986340

Merktrouw terug op de marketingagenda!? : De Brand Watcher, een meetinstrument voor merktrouw

Sloot, Laurens M.; Bunt, Jan; Peelen, Ed - 1997

Persistent link: https://www.econbiz.de/10000962256

Systems constellations: a better way to identify branding opportunities?

Jurg, Wim; Bloemer, Johanna M.; Doorewaard, Hans; Peelen, Ed - In: The journal of brand management : an international journal 15 (2007/08) 4, pp. 239-257

Persistent link: https://www.econbiz.de/10003653613

The experience economy : a new perspective

Boswijk, Albert (contributor); Thijssen, Thomas (contributor) - 2007

Persistent link: https://www.econbiz.de/10003478965

Overcoming the death of a salesman : the role of customer type and sales technology deployment in managing the impacts of relationship marketing investments following a relational disruption

Rigopoulos, Konstantinos; Robben, Henry S.; Kaminakis, … - In: Journal of personal selling & sales management : JPSSM 45 (2025) 3, pp. 259-276

Persistent link: https://www.econbiz.de/10015519700

Personas in action : linking event participation motivation to charitable giving and sports

Hendriks, Marieke; Peelen, Ed - In: International journal of nonprofit & voluntary sector … 18 (2013) 1, pp. 60-72

Persistent link: https://www.econbiz.de/10010212298

A Study into the Foundations of Crm Success

Peelen, Ed; van Montfort, Kees; Klerkx, Arnoud; Beltman, Rob - 2006

Customer Relationship Management has attracted the attention of both marketing practitioners and researchers over the last decade. Despite, or maybe due to, the attention drawn to the subject, a clear agreement on what CRM is and especially how CRM should be developed remains lacking. It is now...

Persistent link: https://www.econbiz.de/10014058811