1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist...

Transparency is a value in the ascendance. Across the globe, the past several decades have witnessed a spectacular explosion of legislative reforms and judicial decisions calling for greater disclosure about the workings of public institutions. Freedom of information laws have proliferated,...

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.Instead of fuelling the moral indignation surrounding the industry, or...