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Media context and advertising...
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Consumer behaviour
36
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36
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Belgien
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Belgium
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9
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Geuens, Maggie
79
Pelsmacker, Patrick de
26
Weijters, Bert
16
Van Kerckhove, Anneleen
14
Vermeir, Iris
13
Faseur, Tine
8
Schillewaert, Niels
6
Van Tomme, Delphine
5
De Cannière, Marie Hélène
4
Van den Bergh, Joeri
4
Adams, Leen
3
Brengman, Malaika
3
Dewitte, Siegfried
3
Vandecasteele, Bert
3
Baumgartner, Hans
2
Cauberghe, Verolien
2
De Bondt, Caroline
2
De Houwer, Jan
2
De Wulf, Kristof
2
Goedertier, Frank
2
Pham, Michel T.
2
Tessitore, Tina
2
Vantomme, Delphine
2
Verstraeten, Julie
2
Anckaert, Pascal
1
Cabooter, Elke
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1
Dawar, Niraj
1
Elen, Maarten
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Faseur, Tineke
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Goessaert, Geert
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Heeremans, Eva
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Huyghe, Elke
1
Kobuszewki Volles, Barbara
1
Kobuszewski Volles, Barbara
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Maison, Dominika
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Pacheco, Natália Araújo
1
Park, Jaewoo
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
34
Journal of business research : JBR
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
Journal of retailing and consumer services
2
Applied economics
1
Belgian journal of operations research, statistics and computer science
1
Emploi - chômage : Modélisation et analyses quantitatives. Daniel Vitry et Bernadette Marechal, eds. Avec la collab. scientifique de l'Ass. d'économétrie appliquée
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
New directions in international advertising research
1
Psychology & marketing
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
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ECONIS (ZBW)
RePEc
755
OLC EcoSci
2
Other ZBW resources
2
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Long-run and short-run demand for factors of production in the Belgian car industry
Pelsmacker, P. de
- In:
Emploi - chômage : Modélisation et analyses …
,
(pp. 161-175)
.
1984
Persistent link: https://www.econbiz.de/10002619356
Saved in:
2
Developing a short affect intensity scale
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749304
Saved in:
3
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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4
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
5
Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
6
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
Saved in:
7
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
8
Different positive feelings leading to different ad evaluations : the case of cosiness, excitement and romance
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002464106
Saved in:
9
The four dimensional impact of color on shoppers' emotions
Brengman, Malaika
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924707
Saved in:
10
Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
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