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The purpose of this study is to identify the factors that determine when firms undertake new product moves.Following a review of the literature on first movers, it is hypothesized that firms with large, highly educated top management teams (TMTs) are likely to be first movers (rather than...
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The mechanics of competition involve perception and reaction to competitor moves. Both incur delays that can be reduced by digital systems. Using system dynamics and the Red Queen paradigm, we modeled the impact of IT investments on response delays and business value, with the following results:...
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