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ECONIS (ZBW)
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Licensing radical product innovations to speed up the diffusion
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
European journal of operational research : EJOR
239
(
2014
)
2
,
pp. 542-555
Persistent link: https://www.econbiz.de/10010407804
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2
Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
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3
Magazine sales promotion : a dynamic response analysis
Esteban-Bravo, Mercedes
;
Múgica, José M.
;
Vidal-Sanz, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 137-146
Persistent link: https://www.econbiz.de/10003833490
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4
Magazine sales promotion : a dynamic response analysis
Esteban-Bravo, Mercedes
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003398024
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5
Do business density and variety determine retail performance?
Esteban-Bravo, Mercedes
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003398027
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6
Historical impact of technological change on the US mass media advertising expenditure
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Technological forecasting & social change : an …
100
(
2015
),
pp. 303-316
Persistent link: https://www.econbiz.de/10011571478
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7
A nonlinear product differentiation model à la Cournot : a new look to the newspapers industry
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
-
2013
Persistent link: https://www.econbiz.de/10011575364
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8
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
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9
Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science
36
(
2017
)
2
,
pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
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10
Tracking fraudulent and low-quality display impressions
Callejo, Patricia
;
Cuevas, Ángel
;
Cuevas, Rubén
; …
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 309-319
Persistent link: https://www.econbiz.de/10012260486
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