Techniques such as neuroimaging and molecular genetics are increasingly used to investigate economic theory, decision making behavior and personality traits related to economic behavior (e.g., risk attitudes, reward dependence). The generalizability of this research is ultimately limited,...

Advances in biomedical technology have irrevocably jarred open the black box of human decision making, offering social scientists the potential to validate, reject, refine and redefine the individual models of resource allocation that form the foundation of modern economics. In this paper we (1)...