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Consumer behaviour
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Geuens, Maggie
81
Weijters, Bert
45
Pelsmacker, Patrick de
21
Baumgartner, Hans
18
Van Kerckhove, Anneleen
14
Vermeir, Iris
13
Faseur, Tine
8
Schillewaert, Niels
8
Cabooter, Elke
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Goedertier, Frank
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Van Tomme, Delphine
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Van den Bergh, Joeri
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De Cannière, Marie Hélène
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Van Hoye, Greet
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Adams, Leen
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Brengman, Malaika
3
Dewitte, Siegfried
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Vandecasteele, Bert
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Carpentier, Marieke
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Cauberghe, Verolien
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De Bondt, Caroline
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De Houwer, Jan
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De Wulf, Kristof
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Falk, Tomas
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Hammerschmidt, Maik
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Lievens, Filip
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Maison, Dominika
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Millet, Kobe
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Pham, Michel T.
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Pieters, Rik
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Tessitore, Tina
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Vantomme, Delphine
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Verstraeten, Julie
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Brendl, C. Miguel
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Calder, Bobby J.
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
36
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13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of advertising : the quarterly review of marketing communications
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New directions in international advertising research
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
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ECONIS (ZBW)
RePEc
253
OLC EcoSci
35
Other ZBW resources
6
USB Cologne (EcoSocSci)
5
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1
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
2
Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
Saved in:
3
Evaluation of age-related labels by senior citizens
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003091665
Saved in:
4
Response styles and how to correct them
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
Saved in:
5
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
6
Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank
;
Dawar, Niraj
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
Saved in:
7
Increasing choice satisfaction through goal-based labeling
Goedertier, Frank
;
Geskens, Kristof
;
Geuens, Maggie
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 119-136
Persistent link: https://www.econbiz.de/10009530076
Saved in:
8
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
9
The stability of individual response styles
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802886
Saved in:
10
A new measure of brand personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
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