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Armstrong, J. Scott
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International journal of forecasting
21
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Interfaces : the INFORMS journal on the practice of operations research
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Working paper / Department of Econometrics and Business Statistics, Monash University
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APSA 2011 Annual Meeting Paper
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Customer engagement : contemporary issues and challenges
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ECONIS (ZBW)
RePEc
122
BASE
86
OLC EcoSci
37
Other ZBW resources
31
USB Cologne (EcoSocSci)
4
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Academic interface with marketing practice : leading and following and not losing the way?
Brodie, Roderick J.
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 177-178
Persistent link: https://www.econbiz.de/10008653779
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2
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
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3
Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
Saved in:
4
No one measure fits al : towards a meaningful portfolio of research performance measures ; commentary on the Soutar, Wilkinson, & Young article
Brodie, Roderick J.
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 165-166
Persistent link: https://www.econbiz.de/10011338621
Saved in:
5
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
6
Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Brodie, Roderick J.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 20-23
Persistent link: https://www.econbiz.de/10011615627
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7
Learning to improve : advertising research that guides practice
Stewart, David W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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8
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
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9
Tastes great but filling (then it could habe been)
Carlson, Les
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
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10
Advertising and interbrand competition : a New Zealand replication of a Western European study
Brodie, Roderick J.
- In:
New Zealand economic papers
19
(
1985
),
pp. 35-59
Persistent link: https://www.econbiz.de/10001009611
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