Previous research has found that people generally contribute more to a charitable or collective cause when they expect to endure pain and exert effort for that cause (Olivola & Shafir, 2013; see also Olivola, 2010). That is, the prospect of their own pain and effort led them to donate more to the...

Numerous laboratory studies find that minor nuances of presentation and description change behavior in ways that are inconsistent with standard economic models. How much do these context effect matter in natural settings, when consumers make large, real decisions and have the opportunity to...

Consumers need information to compare alternatives for markets to function efficiently. Recognizing this, public policies often pair competition with easy access to comparative information. The implicit assumption is that comparison friction--the wedge between the availability of comparative...