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Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example

Diamantopoulos, Adamantios; Riefler, Petra - In: Measurement and research methods in international marketing, (pp. 11-30). 2011

Persistent link: https://www.econbiz.de/10009377931

Consumer cosmopolitanism : review and replication of the CYMYC scale

Riefler, Petra; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 4, pp. 407-419

Persistent link: https://www.econbiz.de/10003839872

Cosmopolitan consumers as a target group for segmentation

Riefler, Petra; Diamantopoulos, Adamantios; Siguaw, Judy A. - In: Journal of international business studies : JIBS ; an … 43 (2012) 3, pp. 285-305

Persistent link: https://www.econbiz.de/10009531453

The consumer affinity construct : conceptualization, qualitative investigation, and research agenda

Oberecker, Eva M.; Riefler, Petra; Diamantopoulos, … - In: Journal of international marketing 16 (2008) 3, pp. 23-56

Persistent link: https://www.econbiz.de/10003766122

Formative Indikatoren : einige Anmerkungen zu ihrer Art, Validität und Multikollinearität

Diamantopoulos, Adamantios; Riefler, Petra - In: Journal of business economics : JBE 78 (2008) 11, pp. 1183-1196

Persistent link: https://www.econbiz.de/10003774564

Advancing formative measurement models

Diamantopoulos, Adamantios; Riefler, Petra; Roth, … - In: Journal of business research : JBR 61 (2008) 12, pp. 1203-1218

Persistent link: https://www.econbiz.de/10003784748

A taxonomy and review of positive consumer dispositions toward foreign countries and globalization

Bartsch, Fabian; Riefler, Petra; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 1, pp. 82-110

Persistent link: https://www.econbiz.de/10011460098

Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example

Diamantopoulos, Adamantios; Riefler, Petra - In: Measurement and research methods in international marketing, (pp. 11-30). 2011

Purpose – Despite the increasing use of formative measurement models in literature, little is known about potential consequences for substantive theory testing. Against this background, the aims of this chapter are (1) to highlight some problems that may arise when formative instead of...

Persistent link: https://www.econbiz.de/10015379553

Bel Österreich & marketmind : Käse im Visier

Riefler, Petra - 2009

Persistent link: https://www.econbiz.de/10003953560

Why consumers do (not) like global brands : the role of globalization attitude, GCO and global brand origin

Riefler, Petra - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 25-34

Persistent link: https://www.econbiz.de/10009552153