Vietnam's evolving reform process is gaining momentum. Vietnam's Communist Party, however, continues to maintain strong control over economic affairs. Foreign companies with commercial expectations typically are forced into partnership with State instruments responsible for implementation of...

This research examines the impact of the externalenvironment on a firm's value-creating strategies and brand performance. First,a model depicting the relationships among industry environment, organizationallearning, innovation, and a firm's brand performance is used to develop aseries of...