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ECONIS (ZBW)
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1
Two-sided versus one-sided appeals : a cognitive perspective on argumentation, source derogation, and the effect of disconforming trial on belief change
Kamins, Michael A.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10001020982
Saved in:
2
Moderating disconfirmation of expectations through the use of two-sided appeals : a longitudinal approach
Kamins, Michael A.
- In:
Journal of economic psychology : research in economic …
8
(
1987
)
2
,
pp. 237-253
Persistent link: https://www.econbiz.de/10001043205
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3
Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
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4
Constructive role of interorganizational conflict
Assael, Henry
- In:
Administrative science quarterly : ASQ ; dedicated to …
14
(
1969
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10001867687
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5
Perceptual mapping to reposition brands
Assael, Henry
- In:
Journal of advertising research
11
(
1971
)
1
,
pp. 39-42
Persistent link: https://www.econbiz.de/10001867700
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6
The political role of trade associations in distributive conflict resolution
Assael, Henry
- In:
Journal of marketing
32
(
1968
)
2
,
pp. 21-28
Persistent link: https://www.econbiz.de/10001867711
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7
Segmenting markets by group purchasing behavior : an application of the AID technique
Assael, Henry
- In:
Journal of marketing research : JMR
7
(
1970
)
2
,
pp. 153-158
Persistent link: https://www.econbiz.de/10001867720
Saved in:
8
Product classification and the theory of consumer behavior
Assael, Henry
- In:
Marketing update : dynamic marketing readings
,
(pp. 42-55)
.
1977
Persistent link: https://www.econbiz.de/10001867738
Saved in:
9
Segmenting markets by response elasticity
Assael, Henry
- In:
Journal of advertising research
16
(
1976
)
2
,
pp. 27-35
Persistent link: https://www.econbiz.de/10001867745
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10
From silos to synergy : a fifty-year review of cross-media research shows synergy has yet to achieve its full potential
Assael, Henry
- In:
Journal of advertising research
51
(
2011
),
pp. 42-58
Persistent link: https://www.econbiz.de/10009127014
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