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Consumer response to genetically modified foods : market segment analysis and implications for producers and policy makers
Baker, Gregory A.; Burnham, Thomas A. - In: Journal of agricultural and resource economics : JARE ; … 26 (2001) 2, pp. 387-403
Persistent link: https://www.econbiz.de/10001701069
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Thinking of the firm : how the firm's benefit influences consumer normative expectations for change
Burnham, Thomas A. - In: Journal of relationship marketing : innovations and … 22 (2023) 3, pp. 152-171
Persistent link: https://www.econbiz.de/10014320676
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Computer adoption and use by New Mexico nonfarm agribusinesses
Baker, Gregory A. - In: American journal of agricultural economics 74 (1992) 3, pp. 737-744
Persistent link: https://www.econbiz.de/10001130655
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Consumer preferences for food safety attributes in fresh apples : market segments, consumer characteristics, and marketing opportunities
Baker, Gregory A. - In: Journal of agricultural and resource economics : JARE ; … 24 (1999) 1, pp. 80-97
Persistent link: https://www.econbiz.de/10001411012
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Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.; Leary, R. Bret - In: Journal of marketing theory and practice 26 (2018) 4, pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
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Factors influencing successful net promoter score adoption by a nonprofit organization : a case study of the Boy Scouts of America
Burnham, Thomas A.; Wong, Jeffrey A. - In: International review on public and non-profit marketing 15 (2018) 4, pp. 475-495
Persistent link: https://www.econbiz.de/10011956159
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Illegal corporate bribery : the pressure to "make do" and achieve goals
Burnham, Thomas A.; Jeon, Hyo Jin; Zeng, Hongchao - In: Journal of marketing theory and practice 26 (2018) 3, pp. 246-259
Persistent link: https://www.econbiz.de/10011912866
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Factors affecting exam completion speed, exam performance, and nonexam performance
Burnham, Thomas A.; Makienko, Igor - In: Journal of marketing education : JME 40 (2018) 2, pp. 140-151
Persistent link: https://www.econbiz.de/10011920806
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Structural topic modelling segmentation : a segmentation method combining latent content and customer context
Fresneda, Jorge E.; Burnham, Thomas A.; Hill, Chelsey H. - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 792-812
Persistent link: https://www.econbiz.de/10012584566
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Do we understand each other? : toward a simulated empathy theory for entrepreneurship
Packard, Mark D.; Burnham, Thomas A. - In: Journal of business venturing 36 (2021) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012427373