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ECONIS (ZBW)
RePEc
1,201
OLC EcoSci
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USB Cologne (EcoSocSci)
7
USB Cologne (business full texts)
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Other ZBW resources
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1
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
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2
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
Roberts, John H.
- In:
Management science : journal of the Institute for …
34
(
1988
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
Saved in:
3
Essentials of new product management
Urban, Glen L.
-
1987
Persistent link: https://www.econbiz.de/10013474674
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4
A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H.
-
1992
Persistent link: https://www.econbiz.de/10000845117
Saved in:
5
Has research in marketing lost its way?
Roberts, John H.
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 161-164
Persistent link: https://www.econbiz.de/10008653799
Saved in:
6
A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
Roberts, John H.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 23-25
Persistent link: https://www.econbiz.de/10009007248
Saved in:
7
New product development in a strategic context
Roberts, John H.
- In:
Handbook of marketing strategy
,
(pp. 172-185)
.
2012
Persistent link: https://www.econbiz.de/10009530864
Saved in:
8
Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science
37
(
2018
)
5
,
pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
Saved in:
9
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
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10
The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
Roberts, John H.
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 186-189
Persistent link: https://www.econbiz.de/10014321857
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