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Numerosity and consumer behavior

Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 167-168

Persistent link: https://www.econbiz.de/10009777144

The utility of an information processing approach for behavioral price research

Adaval, Rashmi - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 130-134

Persistent link: https://www.econbiz.de/10010187206

From doubt to functionality : an imagery story

Adaval, Rashmi - 2018

Persistent link: https://www.econbiz.de/10011910806

Fear in the Stock Market : How COVID-19 Affects Preference for High- and Low- Priced Stocks

Pena Marin, Jorge; Adaval, Rashmi; Shen, Liang - 2021

Does fear create a bias in favor of high-priced stocks? An analysis of the S&P 500 stock prices during the COVID-19 market crash showed that high-priced stocks outperformed low-priced ones (Study 1). Experimental data further confirmed that fear induced by thoughts about the pandemic increased...

Persistent link: https://www.econbiz.de/10013242161

Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior

Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 418-435

Persistent link: https://www.econbiz.de/10010401126

Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products

Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365

Persistent link: https://www.econbiz.de/10008988436

Social psychology and consumer psychology : an unexplored interface

Wyer, Robert S.; Adaval, Rashmi - In: Social psychology of consumer behavior, (pp. 19-61). 2009

Persistent link: https://www.econbiz.de/10003812931

The unique consequences of feeling lucky : implications for consumer behavior

Jiang, Yuwei; Cho, Angela; Adaval, Rashmi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 171-184

Persistent link: https://www.econbiz.de/10003860495

Contrast and assimilation effects of processing fluency

Shen, Hao; Jiang, Yuwei; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 876-889

Persistent link: https://www.econbiz.de/10003945195

Who said what : the effects of cultural mindsets on perceptions of endorser-message relatedness

Kwon, Mina; Saluja, Geetanjali; Adaval, Rashmi - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 389-403

Persistent link: https://www.econbiz.de/10011344203