reputation commons can be extended …

The study of reputation has often focused on such relatively narrow areas as creation of good reputations rather than … factors affecting such shifts. This paper introduces the concept of reputation shifting, with an explicit theory that relates …

example, brand building and reputation management and include ways of evaluating upstream and downstream risk which are often …

Reputation is clearly a growing area of research and practitioner interest. Models that assist in our understanding of … research and that aid practitioners in managing reputation are to be encouraged. In this paper, a model of reputation formation … is proposed and the notion of reputation in issue, stakeholder, and process areas is addressed. Examples of these …

's reputation (how the company is perceived by the public). Corporate reputation plays an essential role in impressing a retailer … structural equation modeling, the present paper investigates how reputation contributes to the elucidation of the behavior …

We propose that consumers buying from low- (vs. high-) reputation sellers pay greater attention to surcharges. Thus …, reputation moderates the effect of surcharges on purchase. Data from eBay show that consumers adjust bids to account for … surcharges when buying from low-reputation sellers but not when buying from high-reputation sellers (study 1). Study 2 replicates …

We investigate how competition for reputation among consumers can impact the effectiveness of firm interventions. In …), the consumer's response may depend not only on the consumer's own reputation-building considerations but also on those of …-run. Our conceptual framework proposes that low-reputation uploaders decrease their reputation-building activity in response to …

Corporate reputation has deserved attention in recent years from firms and researchers given its impact on creating a … competitive advantage and on keeping a sustained superior performance. However, the impact of corporate reputation on risk, in …, analyze the effect of corporate reputation on stock return and risk. A model based on firms' financial market data was …