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Prosocial effects in youth from involvement in an experiential, cause-related marketing event

Arnold, Todd J.; Landry, Timothy D.; Wood, Charles M. - In: Journal of marketing theory and practice 18 (2010) 1, pp. 41-52

Persistent link: https://www.econbiz.de/10003947368

Toward more responsive organizations : openness to change and culture preservation in subsistence and developing economies

Wood, Charles M. - In: Product and market development for subsistence marketplaces, (pp. 281-296). 2007

Persistent link: https://www.econbiz.de/10003522008

Consumer resistance to sustainable fashion : evidence from the USA and India

Busalim, Abdelsalam; Lynn, Theo; Wood, Charles - In: Journal of fashion marketing and management 29 (2025) 3, pp. 371-394

Persistent link: https://www.econbiz.de/10015323713

How budget constraints impact consumers' response to discount presentation formats

Scheer, Lisa K.; Shehryar, Omar; Wood, Charles M. - In: The journal of product & brand management 19 (2010) 3, pp. 225-232

Persistent link: https://www.econbiz.de/10003993655

Resource commitment behaviour of industrial exhibitors : an exploratory study

Li, Po-chien; Evans, Kenneth R.; Chen, Yen-chun; Wood, … - In: The journal of business & industrial marketing 26 (2011) 6, pp. 430-442

Persistent link: https://www.econbiz.de/10009272347

"No sale" items in auctions : do they really matter?

Alford, Bruce L.; Gilley, Otis W.; Wood, Charles M.; … - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 155-168

Persistent link: https://www.econbiz.de/10011653814

Toward More Responsive Organizations: Openness to Change and Culture Preservation in Subsistence and Developing Economies

Wood, Charles M. - In: Product and market development for subsistence marketplaces, (pp. 281-296). 2007

Adoption of innovations by the people of a nation typically contributes to its economic development. Cultural resistance to new products and technologies sometimes hinders widespread adoption. The resulting tension may result in a number of outcomes within a society. This paper uses behavioral...

Persistent link: https://www.econbiz.de/10015384010

The influence of social media communications on consumer-brand relationships in the luxury brand context : a bibliometric review

Firouznia, Maryam; Brochado, Ana; Wood, Charles - In: Marketing innovation strategies and consumer behavior, (pp. 243-265). 2024

Persistent link: https://www.econbiz.de/10015098629

An 8-nation empirical test of three interpersonal listening techniques

Wood, Charles M.; Alford, Bruce L. - In: Journal of marketing theory and practice : JMTP 30 (2022) 3, pp. 361-373

Persistent link: https://www.econbiz.de/10013358783

The dissolution of ethical decision-making in organizations : a comprehensive review and model

Jackson, Ralph W.; Wood, Charles Monroe; Zboja, James J. - In: Journal of business ethics : JOBE 116 (2013) 2, pp. 233-250

Persistent link: https://www.econbiz.de/10010199725