For the farmer, the strategic function of the marketing system is to offer him a convenient outlet for his produce at remunerative price. There is an important need for the Agri-marketing initiatives to be large and organized. The present market must cover two aspects: marketing system and...

Regulated agricultural marketing used to be the major enclosure for selling and buying the agricultural produce and regulated agricultural markets remained a major choice of farmers of India to sell their produce. Through fair means of direct marketing under Agricultural Produce Marketing...

Agriculture in India has directly or indirectly continued to be the source of livelihood to majority of the population. Indian agriculture has seen a lot of changes in its structure. India, predominantly an agricultural economy, has healthy signs of transformation in agriculture and allied...

Customer relationship management (CRM) approach has rapidly gained acceptance as an indicator to acquire, grow, and retain the “right customers” to attain customer lifetime value (CLV). The current challenge that most managers face is to achieve connection between marketing CRM and achieving...

Purchase of over the counter medicines (OTCM), commonly known as self-medication is a common practice visible among majority of people curing majority of minor ailments. The practice is common not only in developing countries but the pace is equally evident in developing nations. The trend of...

Agriculture in India has directly or indirectly continued to be the source of livelihood to majority of the population. Indian agriculture has seen a lot of changes in its structure. India, predominantly an agricultural economy, has healthy signs of transformation in agriculture and allied...

Direct marketing of agricultural products is economic way to satisfy the producers as well as buyers. Direct marketing of selling agricultural produce is seen progressing in India throughout. On one hand it would enable a farmer to gain maximum possible share a consumer spends on purchasing the...