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Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
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ECONIS (ZBW)
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Stop the music!
Sheehan, Brian
;
Tsao, James
;
Pokrywczynski, James
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
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2
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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3
Double-Cola and antitrust issues : staying alive in the soft drink wars
Wolburg, Joyce M.
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
2
,
pp. 340-363
Persistent link: https://www.econbiz.de/10001863317
Saved in:
4
Theories about health and advertising
Wolburg, Joyce M.
- In:
Advertising theory
,
(pp. 506-526)
.
2012
Persistent link: https://www.econbiz.de/10009524020
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5
Misguided optimism among college student smokers : leveraging their quit-smoking strategies for smoking cessation campaigns
Wolburg, Joyce M.
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
2
,
pp. 305-331
Persistent link: https://www.econbiz.de/10009531227
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6
"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
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7
Advertising, society and consumer culture
Hovland, Roxanne
;
Wolburg, Joyce M.
-
2010
Persistent link: https://www.econbiz.de/10003908723
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8
Aging gracefully : emerging issues for public policy and consumer welfare
Perry, Vanessa G.
;
Wolburg, Joyce M.
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
3
,
pp. 365-371
Persistent link: https://www.econbiz.de/10009531746
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9
Insights for prevention campaigns : the power of drinking rituals in the college student experience from freshman to senior year
Wolburg, Joyce M.
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10011529741
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10
The ultimate cliffhanger : campaign strategies and extreme drinking rituals for turning 21
Wolburg, Joyce M.
;
Gilkerson, Nathan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10012243097
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