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Morgan, Robert E.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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ECONIS (ZBW)
OLC EcoSci
45
Other ZBW resources
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RePEc
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Foreign direct investment in transition economies : the case of Coca-Cola in Russia
Morgan, Robert E.
;
Thorpe, Eleri R.
- In:
Journal of euromarketing
10
(
2001
)
1
,
pp. 27-48
Persistent link: https://www.econbiz.de/10001609402
Saved in:
2
Innovation in banking : new structures and systems
Morgan, Robert E.
;
Cronin, Eileen
;
Severn, Mark
- In:
Developing strategies for competitive advantage
,
(pp. 23-37)
.
1999
Persistent link: https://www.econbiz.de/10001648537
Saved in:
3
Foreign direct investment in transition economies: the case of Coca-Cola in Russia
Morgan, Robert E.
;
Thorpe, Eleri R.
- In:
Foreign direct investment and strategic alliances in Europe
,
(pp. 27-48)
.
2001
Persistent link: https://www.econbiz.de/10001937229
Saved in:
4
New product development process execution, integration mechanisms, capabilities and outcomes : evidence from Chinese high-technology ventures
Robson, Matthew J.
;
Chuang, Fu-Mei
;
Morgan, Robert E.
; …
- In:
British journal of management
34
(
2023
)
4
,
pp. 2036-2056
Persistent link: https://www.econbiz.de/10014431422
Saved in:
5
Board political ideological diversity and information exposure as antecedents to value creation and value appropriation
Hudson, Kerry
;
Morgan, Robert E.
- In:
The journal of product innovation management : an …
40
(
2023
)
6
,
pp. 836-858
Persistent link: https://www.econbiz.de/10014432578
Saved in:
6
Entrepreneurial entropy : a resource exhaustion theory of firm failure from entrepreneurial orientation
Gali, Nazha
;
Hughes, Mathew (Mat)
;
Morgan, Robert E.
; …
- In:
Entrepreneurship theory and practice : ET&P
48
(
2024
)
1
,
pp. 141-170
Persistent link: https://www.econbiz.de/10014433402
Saved in:
7
Towards the coopetitive circular business model : theoretical foundations, conceptual envisioning, and future research imperatives
Knight, Helena H.
;
De Angelis, Roberta
;
Telg, Nina
; …
- In:
Industrial marketing management : the international …
124
(
2025
),
pp. 20-39
Persistent link: https://www.econbiz.de/10015173274
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8
Intellectual property protection and firm risk : how service transition and knowledge intensity mitigate the loss of strategic resources
Hudson, Kerry
;
Morgan, Robert E.
- In:
Journal of business research : JBR
188
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015159349
Saved in:
9
Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.
;
Morgan, Robert E.
;
Autry, Chad W.
- In:
Strategic management journal
30
(
2009
)
12
,
pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
Saved in:
10
Alliance-based new product development success: the role of formalization in exploration and exploitation contexts
Lambe, C. Jay
;
Morgan, Robert E.
;
Sheng, Shibin
; …
- In:
Journal of business-to-business marketing
16
(
2009
)
3
,
pp. 242-275
Persistent link: https://www.econbiz.de/10003891853
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