//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Moderating Effect of Knowl...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
8
Markenführung
8
Werbung
6
Advertising
5
Beziehungsmarketing
5
Relationship marketing
5
Advertising effects
4
Werbewirkung
4
B-to-B-Marketing
3
Brand
3
Brand image
3
Business-to-business marketing
3
Decision
3
Entscheidung
3
Lieferantenmanagement
3
Markenartikel
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Product information
3
Produktinformation
3
Supplier relationship management
3
Viral marketing
3
Virales Marketing
3
Elderly people
2
Experiment
2
Internet marketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Social Web
2
Social psychology
2
Social web
2
Sozialpsychologie
2
Target group
2
Theorie
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
33
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
8
Book section
8
Reprint
1
Language
All
English
31
Undetermined
3
Author
All
Sternthal, Brian
22
Roehm, Michelle L.
12
Roehm, Harper A.
6
Tybout, Alice M.
5
Steward, Michelle D.
4
Narus, James A.
3
Bonezzi, Andrea
2
Calder, Bobby J.
2
Cole, Catherine A.
2
Craig, C. Samuel
2
He, Sharlene
2
Jiewen Hong
2
Lee, Angela Y.
2
Lee, Michelle P.
2
Malaviya, Prashant
2
Yoon, Carolyn
2
Boone, Derrick <Sr.>
1
Brady, Michael K.
1
Burns, Alvin C.
1
Cronin, J. J.
1
Fox, Gavin L.
1
Goldberg, Marvin E.
1
Grant, Susan Jung
1
Hasher, Lynn
1
Healey, M. Karl
1
Keller, Punam Anand
1
Kisielius, Jolita
1
Morgan, Felicia N.
1
Nam, Myungwoo
1
Phillips, Lynn W.
1
Pullins, Ellen
1
Ritz, Wendy
1
Rucker, Dereck D.
1
Stern, Louis W.
1
Wan, Echo Wen
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Kellogg on marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Psychology & marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Measuring and managing brands
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
20
RePEc
15
Other ZBW resources
2
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising strategy
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 215-246)
.
2001
Persistent link: https://www.econbiz.de/10001612986
Saved in:
2
Consumer responses to parodic ads
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
Saved in:
3
Do satisfied customers bad-mouth innovative products?
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1134-1153
Persistent link: https://www.econbiz.de/10008760272
Saved in:
4
The relationship between packaging uniformity and variety seeking
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1122-1133
Persistent link: https://www.econbiz.de/10008760273
Saved in:
5
The influence of redemption time frame on responses to incentives
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10009295490
Saved in:
6
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
7
The relationship between FSI advertising style and coupon redemption
Roehm, Harper A.
;
Roehm, Michelle L.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10003549594
Saved in:
8
Strategies to offset performance failures : the role of brand equity
Brady, Michael K.
;
Cronin, J. J.
;
Fox, Gavin L.
;
Roehm, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
Saved in:
9
An exploration of flashbulb memory
Roehm, Michelle L.
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011478798
Saved in:
10
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->