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Consumer behaviour
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15
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Donthu, Naveen
86
Kumar, Satish
25
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14
Lim, Weng Marc
12
Pattnaik, Debidutta
11
Baker, Andrew M.
6
Poddar, Amit
6
Pandey, Nitesh
5
Brown, Brian P.
4
Lohtia, Ritu
4
Zablah, Alex R.
4
Angulo-Ruiz, Fernando
3
Bellenger, Danny N.
3
Bello, Daniel C.
3
Gregory, Brian T.
3
Hershberger, Edmund K.
3
Mukherjee, Debmalya
3
Porter, Constance Elise
3
Prior, Diego
3
Rialp Criado, Josep
3
Wei, Yujie
3
Whiting, Anita
3
Ailawadi, Kusum L.
2
Albritton, M. David
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Bernhardt, Kenneth L.
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Date, Hema
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Johnston, Wesley J.
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Kumar, V.
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Luo, Xueming
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Parvatiyar, Atul
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Patil, Vijaya
2
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Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing theory and practice
5
The journal of business & industrial marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of electronic marketing and retailing : IJEMR
3
European journal of international management : EJIM
2
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2
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2
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2
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2
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2
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1
California management review
1
European journal of marketing
1
Handbook of research on new product development
1
International journal of advertising : the review of marketing communications
1
International journal of electronic business
1
International review on public and non-profit marketing
1
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1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business and psychology
1
Journal of business market management : jbm
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of knowledge management
1
Journal of managerial psychology
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing education : JME
1
Journal of marketing research : JMR
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service research
1
Journal of small business strategy
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
OLC EcoSci
77
Other ZBW resources
27
RePEc
19
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1
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1
The impact of content and design elements on banner advertising click-through rates
Lohtia, Ritu
;
Donthu, Naveen
;
Hershberger, Edmund K.
- In:
A reader in marketing communications
,
(pp. 201-213)
.
2005
Persistent link: https://www.econbiz.de/10003292732
Saved in:
2
Artificial intelligence advancements in procurement : transforming organizational buying behavior
Osmonbekov, Talai
;
Johnston, Wesley J.
;
Donthu, Naveen
- In:
The journal of business & industrial marketing
39
(
2024
)
12
,
pp. 2745-2758
Persistent link: https://www.econbiz.de/10015205301
Saved in:
3
The impact of medium specific investment and trust on the use of the internet for information search
Osmonbekov, Talai
;
Donthu, Naveen
;
Bellenger, Danny N.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 289-302
Persistent link: https://www.econbiz.de/10003543546
Saved in:
4
Rethinking assessment of marketing research skills and knowledge : a new approach
Segal, Madhav N.
;
Hershberger, Edmund K.
;
Osmonbekov, …
- In:
Qualitative market research : an international journal
12
(
2009
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10003828385
Saved in:
5
eELM : a replication and enhancement of the elaboration likelihood model for computer mediated environments
Hershberger, Edmund K.
-
2003
Persistent link: https://www.econbiz.de/10011419993
Saved in:
6
Reseller adoption of manufacturers' e-business tools : the impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Osmonbekov, Talai
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 217-223
Persistent link: https://www.econbiz.de/10003959538
Saved in:
7
How consumer expertise moderates the relationship between materialism and attitude toward advertising
Osmonbekov, Talai
;
Gregory, Brian T.
;
Brown, Willam
; …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 321-327
Persistent link: https://www.econbiz.de/10003919501
Saved in:
8
The impact of e-business infusion on channel coordination, conflict and reseller performance
Osmonbekov, Talai
;
Bello, Daniel C.
;
Gilliland, David I.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 778-784
Persistent link: https://www.econbiz.de/10003893189
Saved in:
9
Customer learning orientation in public sector organizations
Bernard, Elena
;
Osmonbekov, Talai
;
McKee, Daryl
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10009241345
Saved in:
10
Manufacturer-reseller e-business arrangements : the impact of inequity on relationship performance and the moderating role of dependence
Osmonbekov, Talai
;
Gruen, Thomas
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 872-879
Persistent link: https://www.econbiz.de/10010211262
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