We integrate the literature on organizational image management and neo-institutional theory to arrive at a better understanding of how organizations routinely represent themselves positively in their external environment. Drawing on a cross-sectional exploratory study of the website...

To date, the field of non-market strategy has little to offer in the way of an integrated perspective on the simultaneous management of strategic issues and corporate stakeholders. This paper employs social network analysis to make a number of theoretically grounded conjectures about the...