Li, Susan X.; Huang, Zhimin; Ashley, Allan - In: Applications of management science: in Productivity, …, (pp. 157-173). 2006
Recent market structure reviews have shown a shift of retailing power from manufacturers to retailers. Retailers have equal or even greater power than a manufacturer when it comes to retailing. Based on this new market phenomenon, we intend to explore the role of vertical cooperative (co-op)...