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Improvisation in service perfo...
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Dienstleistung
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Consumer behaviour
9
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9
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service design
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Fisk, Raymond P.
42
Grove, Stephen J.
14
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9
Patrício, Lia
8
Dorsch, Michael J.
7
Alkire, Linda
4
Corus, Canan
4
Kabadayi, Sertan
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Russell-Bennett, Rebekah
4
Finsterwalder, Jörg
3
Grönroos, Christian
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Ha, Hong Youl
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Anderson, Laurel
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Beirão, Gabriela
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Boenigk, Silke
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Carlson, Les
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Journal of service management
10
The journal of services marketing
6
Journal of service research : JSR
5
The service industries journal
4
Does marketing need reform? : fresh perspectives on the future
2
European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of service research
2
Managing service quality : MSQ ; an international journal
2
A Research Agenda for Service Marketing
1
Brand management ; Vol. 4
1
Business transformation for a sustainable future
1
Handbook of service science ; [Vol. 1]
1
International journal of organizational analysis
1
JOBR-D-21-03301
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of internet commerce
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of public policy & marketing
1
Journal of strategic marketing
1
Legends in marketing
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The Routledge handbook of service research insights and ideas
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The journal of consumer marketing
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Theories in marketing series
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ECONIS (ZBW)
OLC EcoSci
38
Other ZBW resources
36
RePEc
5
USB Cologne (EcoSocSci)
4
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1
Interactive services marketing
Fisk, Raymond P.
;
Grove, Stephen J.
;
John, Joby
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10001921694
Saved in:
2
Back to the future : putting the people back in marketing
Grove, Stephen J.
;
John, Joby
;
Fisk, Raymond P.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 306-311)
.
2006
Persistent link: https://www.econbiz.de/10003430358
Saved in:
3
The evolution and future of service : building and broadening a multidisciplinary field
Fisk, Raymond P.
;
Grove, Stephen J.
-
2010
Persistent link: https://www.econbiz.de/10003968944
Saved in:
4
The Frontiers in Service Conference : a 20-year retrospective
Dorsch, Michael J.
;
Fisk, Raymond P.
;
Grove, Stephen J.
- In:
The service industries journal
34
(
2014
)
6
,
pp. 477-494
Persistent link: https://www.econbiz.de/10010379354
Saved in:
5
Customers behaving badly : a state of the art review, research agenda and implications for practitioners
Fisk, Raymond P.
;
Grove, Stephen J.
;
Harris, Lloyd C.
; …
- In:
The journal of services marketing
24
(
2010
)
6
,
pp. 417-429
Persistent link: https://www.econbiz.de/10008749371
Saved in:
6
The impact of improvisation training on service employees in a European airline : a case study
Daly, Aidan
;
Grove, Stephen J.
;
Dorsch, Michael J.
; …
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 459-472
Persistent link: https://www.econbiz.de/10009525859
Saved in:
7
Bridging the academia-practitioner divide : the case of "service theater"
Daly, Aidan
;
Baron, Steve
;
Dorsch, Michael J.
;
Fisk, …
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 580-594
Persistent link: https://www.econbiz.de/10010434578
Saved in:
8
Fundamentals of customer-focused management : competing through service
John, Joby
-
2003
Persistent link: https://www.econbiz.de/10001791138
Saved in:
9
Commentary: the ServCollab perspective on elevating human experience
Fisk, Raymond P.
- In:
The journal of services marketing
36
(
2022
)
7
,
pp. 873-876
Persistent link: https://www.econbiz.de/10013407615
Saved in:
10
Role of customer orientation in an integrative model of brand loyalty in services
Ha, Hong Youl
;
John, Joby
- In:
The service industries journal
30
(
2010
)
7/8
,
pp. 1025-1046
Persistent link: https://www.econbiz.de/10003996052
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