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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.; Baack, Donald - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001783094
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Services marketing
Kurtz, David L.; Clow, Kenneth E. - 1998
Persistent link: https://www.econbiz.de/10000628663
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Services marketing : operation, management, and strategy
Clow, Kenneth E.; Kurtz, David L. - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10001870521
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Cases in marketing management
Clow, Kenneth E. (ed.); Baack, Donald (contributor) - 2012
Persistent link: https://www.econbiz.de/10013547563
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Marketing management : a customer-oriented approach
Clow, Kenneth E.; Baack, Donald - 2010
Persistent link: https://www.econbiz.de/10013547660
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Ethical issues in the age of the internet : a study of students' perceptions using the multidimensional ethics scale
Williamson, Stan; Clow, Kenneth E.; Walker, Bruce C.; … - In: Journal of internet commerce 10 (2011) 1/4, pp. 128-143
Persistent link: https://www.econbiz.de/10009485814
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Marketing professors’ perspectives on the cost of college textbooks : a pilot study
Silver, Lawrence S.; Stevens, Robert E.; Clow, Kenneth E. - In: Journal of education for business 87 (2012) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10009501789
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Essentials of marketing research : putting research into practice
Clow, Kenneth E.; James, Karen E. - 2014
Persistent link: https://www.econbiz.de/10009718797
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An examination of the visual element used in generic message advertisements : a comparison of goods and services
Clow, Kenneth E.; James, Karen E.; Kranenburg, Kristine E. - In: Services marketing quarterly 30 (2009) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003839175
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Concise encyclopedia of insurance terms
Silver, Lawrence S.; Stevens, Robert E.; Clow, Kenneth E. - 2010
Persistent link: https://www.econbiz.de/10003908727