Narrow search
Showing 1 - 10 of 86
Cover Image
Understanding how graphic pictorial warnings work on cigarette packaging
Kees, Jeremy; Burton, Scot; Andrews, J. Craig; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 265-276
Persistent link: https://www.econbiz.de/10008759834
Cover Image
Sound disclosures : assessing when a disclosure is worthwhile
Kozup, John; Taylor, Charles Robert; Capella, Michael L.; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 313-322
Persistent link: https://www.econbiz.de/10009679192
Cover Image
Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691
Persistent link: https://www.econbiz.de/10003748355
Cover Image
What am I drinking? : the effects of serving facts information on alcohol beverage containers
Bui, My; Burton, Scot; Howlett, Elizabeth; Kozup, John - In: Journal of consumer affairs : official publication of … 42 (2008) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10003751251
Cover Image
How modification of nutrition fact panel influences consumers at risk for heart disease : the case of trans fat
Howlett, Elizabeth; Burton, Scot; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10003717438
Cover Image
Response satisficing and data quality in marketing : measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings
Berry, Christopher; Kees, Jeremy; Burton, Scot - In: Journal of marketing theory and practice : JMTP 33 (2025) 1, pp. 11-28
Persistent link: https://www.econbiz.de/10015191605
Cover Image
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
Cover Image
Is simpler always better? : consumer evaluations of front-of-package nutrition symbols
Andrews, J. Craig; Burton, Scot; Kees, Jeremy - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 175-190
Persistent link: https://www.econbiz.de/10009405016
Cover Image
Flies in the ointment? : addressing potential impediments to population-based health benefits of restaurant menu labeling initiatives
Burton, Scot; Kees, Jeremy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 232-239
Persistent link: https://www.econbiz.de/10009679208
Cover Image
How graphic visual health warnings affect young smokers' thoughts of quitting
Andrews, J. Craig; Netemeyer, Richard G.; Kees, Jeremy; … - In: Journal of marketing research : JMR 51 (2014) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10010362219